Sport Ireland. HerMoves

A teenage girl's relationship with sport is complicated. In this campaign, we spoke to teenage girls in Ireland to understand the real reasons why.

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Effie Nominee 2025

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Agency: Ringers Creative

Creative team: Ava Power, Rachel Furlong, Edel Quinn, Bobby Byrne

Production: Motherland, Molly Kiely

Direction: Tara O'Callaghan